Fontana, Calif. – Automotive Racing Products (ARP), The World Leader in Fastener Technology, has agreed to become a marketing partner with the Southern California Drag Racing Series, (SCEDA) for the 2010 season. As a part of the agreement, ARP will become the title rights sponsor for the prestigious SCEDA RACE OF CHAMPIONS, held in conjunction with the final SCEDA event at Auto Club Raceway in Fontana, Calif. in August 2010.
“We are delighted to join SCEDA as a marketing partner for the 2010 season and become the title sponsor of their Race of Champions,” noted Chris Raschke, the Director of Sales and New Products for ARP. “Our company depends on the support of the NHRA and sportsman drag racers. They are loyal customers who have helped ARP grow and become a world leader in fastener technology. This partnership with SCEDA will permit us to give something back to a very loyal customer base and we look forward to an exciting 2010 SCEDA series.”
The ARP RACE OF CHAMPIONS is SCEDA’s premier annual event. The race combines the individual race winners in the Meziere Enterprises Electronics, Mickey Thompson Tires & Wheels No-Electronics and Calvert Racing Stock & Super Stock categories. These racers then compete in a winner-take-all season ending clash. Last season RACE OF CHAMPIONS winner, John Joines captured the $1,600 grand prize for his final round victory over Ryan Magnus and earned an entry for the 2010 event.
Along with the title rights sponsorship for the ARP SCEDA RACE OF CHAMPIONS, ARP will also reward each individual race winner and runner up in the three major SCEDA categories with $100 and $50 in the form of a product certificate. There are eight scheduled SCEDA events planned for the 2010 season in Fontana.
ARP’s product line contains of thousands of part numbers, and has expanded to include virtually every fastener found in an engine and driveline. These range from quality high performance OEM replacement parts to exotic specialty hardware for Formula 1, IndyCar, NASCAR and NHRA drag racing and marine applications. ARP’s customer list reads like a “who’s who” of motorsports around the world. In the past several years, virtually every major championship on the planet has been won with engines prepared by ARP customers. For more information about ARP please visit them at http://www.arp-bolts.com.
For race dates and more information about the SCEDA series, please visit them at http://www.sceda.com.
