O'FALLON, MO (May 10, 2010)—The American Drag Racing League (ADRL) is proud to announce CarSafe, a U.S. leader in extended vehicle service contracts, has been named Official Extended Vehicle Service Contract Provider for the eighth-mile drag racing series. A CarSafe marketing team will attend all future ADRL national events to promote CarSafe through several activities, including a new CarSafe/ADRL T-shirt-Give-Away program.
"This is a very exciting development for everyone at CarSafe as it represents our first motorsports marketing partnership," CarSafe President Mark Eckman said. "We considered several options, but it soon became clear the American Drag Racing League offered the best opportunity and audience for CarSafe products."
Additionally, CarSafe is sponsoring the CarSafe ADRL Autograph Zone, where ADRL stars from five professional drag racing classes take turns signing autographs for fans at each ADRL national event.
"We're already thinking of new, more innovative ways to get the CarSafe name in front of the ADRL's huge crowds," Eckman said. "I'm looking forward to CarSafe becoming a big part of the most exciting drag racing series I've ever seen."
ADRL President and CEO Kenny Nowling welcomed CarSafe to the ADRL's official sponsor roster.
"We're thrilled to have CarSafe come on board," he said. "The CarSafe ADRL Autograph Zone is one of the most visible and interactive opportunities our fans have to get to know our drivers and motorcycle riders and I know they appreciate the commitment from sponsors like CarSafe to bring these things to them. I'm looking forward to a long and mutually beneficial relationship with CarSafe."
PHOTO
CarSafe President Mark Eckman (left) seals the deal with ADRL President and CEO Kenny Nowling to make CarSafe the Official Extended Vehicle Service Contract Provider for the ADRL and title sponsor of the CarSafe ADRL Autograph Zone at all ADRL national events.
