Tuesday, May 25, 2010

NHRA Releases Music Album

Digital album streaming on NHRA.com; available June 1

GLENDORA, Calif. -- For a sport already well known for its sensory overload, the NHRA continues to stimulate the senses in announcing today the forthcoming release of its debut music compilation. “Go Fast: The Official Music of the NHRA,” is a ten-song compilation highlighting the sights and sounds drag racing fans have long associated with the sport.

The collection is being released digitally on Tuesday, June 1 via iTunes and Amazon. Fans can listen to an exclusive sneak preview of the full album in advance of the release date by streaming the music at NHRA.com and on the NHRA Facebook page.

Highlighting the album are new songs from artists such as Skid Row and Sevendust’s Lajon Witherspoon. Their respective songs, “Light the Fires, Let’s Go” and “Ready to Go” are hard rock tracks that embody the NHRA culture and lifestyle. Other singles include opening track “Nitro Funny Car” and The Fold’s “Grab the Wheel”.

“We wanted to give our fans another way to connect with and celebrate the NHRA brand,” said Gary Darcy, senior vice president of sales and marketing, NHRA. “The album represents a great compilation of well-crafted songs that are representative of our sport. We’re excited to release this to our fans and further integrate it into the racing experience, whether you’re at the track or watching the telecast.”

In addition to streaming the music at NHRA events, the songs will be used during ESPN2’s race coverage and can be heard on NHRA’s home page and social media sites.

The music was developed in partnership with Banshee Music, an innovative music publisher specializing in custom-branded music.

“This project was a lot of fun for our writers and artists, most of whom already followed the sport very closely,” said John Canaday, Banshee’s director of sports marketing. “We’re thrilled with how the entire album turned out and can’t wait to share the music with the NHRA’s very loyal and passionate fans.”

Skid Row’s Rachel Bolan, an avid NHRA fan who wrote and performs “Light the Fires, Let’s Go,” says putting the song together brought back some great memories.

“Loud motors and loud guitars are the perfect match,” Bolan said. “We are a band made up of race fans. The sport of racing and rock and roll are very similar. We both travel town to town to bring power and excitement to hardcore fans. I used to go to Englishtown Raceway Park as a kid with my brother. We would watch all the greats, Kalitta, Amato, Big Daddy and the excitement was mind blowing! So with that in mind I came up with the idea by putting myself in the drivers’ mind. What it must be like to feel that much power in that short of time.”