GLENDORA, Calif. (March 21, 2011) – NHRA officials announced today that the world’s largest motorsports sanctioning organization has extended its marketing partnership with American Honda Motor Company’s Power Equipment Division.
Continuing through the 2011 season, American Honda’s Power Equipment Division will provide NHRA with generators for use at all 22 NHRA Full Throttle Drag Racing Series events, as well as at each of its seven geographic division offices and all of its owned and operated racing facilities throughout the U.S.
In return, NHRA will continue to provide American Honda with multiple exposure platforms, including on-site display presence at NHRA Full Throttle Drag Racing Series events as well as advertising placements on NHRA.com, the official Website of NHRA.
“Our partnership with the NHRA is a strong and dynamic alliance, and Honda looks forward to providing racing teams and racing enthusiasts durable, quiet and dependable power for another exciting season,” said Scott Conner, vice president, Honda Power Equipment. “With an increased number of features that enhance our already prominent position in leisure, residential, rental and commercial markets, Honda generators deliver renowned performance and quality – the ideal match for the demanding NHRA racing circuit.”
“We’re excited to extend our partnership with American Honda’s Power Equipment,” said Tony Driscoll, vice president, sales and business development, NHRA. “Honda Power Equipment generators are known around the country and within the racing community for their reliability and strong performance. Whether strengthening a competitor’s pit or the equipment used to put on all NHRA Full Throttle Drag Racing Series events around the country, Honda Power Equipment has provided NHRA with the power it needs.”
