The ADRL announced on Thursday an agreement with O'Reilly Auto Parts to promote its live events in 2012, and O'Reilly Auto Parts one of the largest specialty retailers of automotive aftermarket parts, tools, supplies, equipment and accessories in the United States, will now become an advance ticket distributor and promotional partner.
ADRL tickets will be available at O'Reilly locations through a marketing sponsorship with O'Reilly Auto Parts, forging an ideal first-time partnership between the two companies.
It will kick off at the upcoming ADRL Spring Drags III when the ADRL makes its debut at historic Bristol Dragway on April 20-21.
Discount tickets are currently available for just $10 a day at all O'Reilly stores in the Bristol area.
"We are very proud to be making this announcement. We've been in discussions with O'Reilly Auto Parts for a number of years to come up with a program that worked for both companies. The time is now right and we're thrilled to be working closely with a company like O'Reilly Auto Parts," ADRL Executive Vice President Jeff Fortune said.
"O'Reilly is excited about the 2012 season and the direction of the ADRL, and this is an ideal partnership for both companies on a number of levels. This was a perfect time to join with them and benefit from the support they have to offer, and we are confident this will lead to big things in 2012."
With more than 3,800 stores in more than 40 states nationwide, O'Reilly has been a premier name in the automotive supplier market for more than 50 years, catering to both the do-it-yourself and professional installer markets.
The ticket marketing sponsorship will include advance tickets discounts at O'Reilly Auto Parts locations in select markets leading up to ADRL events.
Entering its eighth season, the ADRL's fast-paced live events continue to grow in popularity.
The 2012 ADRL Tour features 10 national events taking place in some of the biggest markets and at the most prestigious tracks in the United States.