The world's premier eighth-mile drag racing league announced on Wednesday that NAPA Auto Parts will be a marketing sponsor for the ADRL's upcoming Northeast Drags II presented by Penske, which will take place at Maple Grove Raceway on May 4-5.
More than 90 NAPA Auto Parts stores in the Reading, Pa. area will help promote the ADRL's second trip to historic Maple Grove by offering discount ticket coupons and leading a promotional partnership that includes live appearances, track displays and other promotions.
These discount coupons for the Northeast Drags II presented by Penske will be available at all area NAPA Auto Parts stores through the new marketing sponsorship.
The first-time partnership will allow fans to redeem their ADRL coupons from NAPA Auto Parts stores when purchasing tickets for the Northeast Drags II presented by Penske at the Maple Grove Raceway box office.
The discount coupon will give race fans $5 off any $15 single-day ticket or $5 off a $25 two-day, weekend ticket.
"NAPA Auto Parts is thrilled to partner with ADRL and Maple Grove Raceway, the "Fenway Park" of drag racing facilities," Quaker City Motor Parts Company Jeff Riling said.
"ADRL participants and fans are our customers. It's family-based, affordable and fast-paced excitement, and we invite everyone to join us for a wonderful weekend of thrilling racing and action."
"We are excited to be working with a company like NAPA Auto Parts for the upcoming Northeast Drags II presented by Penske and we are thrilled with the opportunities it has presented," ADRL Executive Vice President Jeff Fortune said.
"This is a great partnership in a number of ways and with the strong support they have already shown, we can't wait to return to Maple Grove Raceway. There was an immense amount of excitement when we raced there for the first time in 2011, and now with this partnership with NAPA Auto Parts, we are confident our return trip in 2012 will be even bigger. This partnership will help more fans than ever experience some of the best drag racing in the world at one of the top tracks in the nation."
With more than 6,000 stores in all 50 states, NAPA Auto Parts has become a top auto parts store for more than 80 years, offering premium products and service to customers nationwide.
With more than 90 stores in the eastern Pa. region, NAPA Auto Parts also has a strong hold and large customer base in the Maple Grove Raceway and surrounding area.
In addition to the discount ticket coupons and in-store promotions, NAPA Auto Parts is also working with the ADRL in a number of areas for the Northeast Drags II presented by Penske, including radio advertising, track displays, live appearances and a variety of other promotional items.
With the ADRL's new classes and fast-paced live events, there is considerable excitement and anticipation surrounding the world's premier eighth-mile drag racing league as it returns to Maple Grove for the second time. The ADRL made its debut at the track in 2011.
The Northeast Drags II presented by Penske is the third stop on the 10-race 2012 ADRL Tour.
