O'FALLON, MO (February 3, 2011) – The first race of the 2011 American Drag Racing League (ADRL) season now has an official title.
Working with major ADRL sponsors CarSafe and LenMar Motorsports, the nation's premier eighth-mile drag racing league is excited to announce its season-opening race on March 25-26 will officially be titled CarSafe Dragpalooza VII presented by LenMar Motorsports.
The highly-anticipated 2011 ADRL Tour kicks off with the race, which takes place at Royal Purple Raceway in Baytown, Texas.
"We are thrilled to have CarSafe and LenMar Motorsports on board as sponsors for this fabulous event," ADRL Executive Vice President Jeff Fortune said.
"These two companies have been such a key part in the ADRL's success and it's only fitting to have them as sponsors for the first race of our 2011 season."
CarSafe, a growing name in the extended vehicle service contract business, had a strong presence at each ADRL event in 2010, which was its first year with the organization.
This will be the first time the growing company will serve as a title sponsor for a national event and CarSafe owner Mark Eckman is excited for his business to appear in the role at the marquee event.
"This is something that is going to be really amazing for me and for CarSafe," said Eckman, who will also be making his racing debut in the Extreme Pro Stock class at the race.
"I think 2011 is going to be a great year for everyone involved and this will be a memorable way to kick things off."
LenMar Motorsports, a wildly popular automotive business in Texas, has been a key ADRL sponsor for the previous three years, serving as the title sponsor for the year-end LenMar Motorsports World Finals, which takes place annually at Texas Motorplex.
LenMar also served as the sponsor for the ADRL's innovative and highly successful live online video broadcasts.
The 2011 Dragpalooza race is the first time LenMar has served as a presenting sponsor for an ADRL national event and the company, which is another sign of LenMar's continued growing relationship with the ADRL.
"It's been a lot of fun," LenMar Motorsports co-owner and Pro Extreme standout Gaylen Smith said. "When the ADRL comes to town, so many people get out to the track.
"Having LenMar be a part of another ADRL event in Texas is something we are very much looking forward to."
CarSafe Dragpalooza VII presented by LenMar Motorsports is the first of nine national events during the 2011 ADRL season.
Entering its seventh year, Dragpalooza has annually been one of the top-drawing events on the ADRL Tour, consistently drawing capacity crowds to the spacious facility in Baytown.
"We are confident that 2011 will be the grandest year yet in the ADRL and Dragpalooza also serves as a great kick-off to the season," Fortune said. "With CarSafe and LenMar Motorsports on board as event sponsors, we can't wait for the 2011 season to begin."
