GLENDORA, Calif. (July 22, 2010) — The fastest sport on the planet also has one of the fastest growing pages on Facebook.
Today, just 16 months after the NHRA page debuted on Facebook, it added its 100,000th fan, culminating a seven-month run in which it has quadrupled in size.
“This really validates what we’ve known all along, that NHRA fans are among the most passionate, most dedicated and most socially-connected fans in all of sports,” said Gary Darcy, NHRA senior vice president, sales and marketing.
After growing at a steady rate of close to 3,000 fans per month from its debut in March of 2009 through the end of the year, the NHRA page on Facebook has exploded in 2010, growing by 281.5 percent from 26,208 fans on Jan. 1 to 100,000 fans on July 22. In July alone, the page has grown by nearly a thousand fans a day, or 23.3 percent.
“What’s been particularly encouraging for us is the number of posts we’ve seen from fans of the page who are planning on attending, or who just attended, their first NHRA race,” Darcy said. “And I think it’s pretty clear we have our core fans to thank for that. They have always been our greatest advocates and the arrival of Facebook has given them an incredibly potent platform to spread that passion.”
NHRA originally built the page on Facebook to be the equivalent of a “24-7 virtual midway,” a place on the internet for fans to connect with one another, to talk about drag racing, and to catch up with their favorite racers and teams and that remains the intent of the page today.
NHRA also has a dedicated page on Twitter (http://twitter.com/NHRA) with 6,194 followers and a Youtube Channel (http://www.youtube.com/user/nhra) with 900 subscribers and 284,864 upload views.
NHRA on Facebook: http://www.facebook.com/pages/NHRA/64205041409
