Adds title rights to NHRA Full Throttle Drag Racing
Series event in St Louis; AAA Insurance NHRA Midwest
Nationals
GLENDORA, Calif. (March 29, 2010) - NHRA and the
Automobile Club of Southern California announced today
that they have extended and added to their landmark
relationship, encompassing many facets of NHRA's
business, including museum, safety, race and track
sponsorships. In addition to extending its current
involvement, the Automobile Club of Southern
California has expanded its sponsorship to include
title rights of the AAA Insurance NHRA Midwest
Nationals at Gateway International Raceway outside St.
Louis.
"Our association with the Automobile Club of Southern
California is very special," said Tom Compton,
president, NHRA. "Their deep involvement with the
NHRA has an impact on nearly every part of our
business from the grassroots level all the way to the
NHRA Full Throttle Drag Racing Series. Words simply
can't describe our appreciation for their support and
I want to personally thank Tom McKernan and his team
for recognizing the value of association with NHRA."
"We're pleased to see this relationship grow the way
it has over the past 16 years, especially now that we
are expanding to include some of our other motor
clubs, such as AAA Missouri, which serves the area
around Gateway International Raceway," said Tom
McKernan, Auto Club CEO. "There is a close alignment
between the objectives of the Auto Club and AAA
Missouri, and those of the NHRA. We each place a
premium on quality service, and we leverage our brand
and resources to promote automotive safety on the
track and in the community."
The relationship also includes naming rights for Auto
Club Raceway at Pomona, entitlement rights of the
Automobile Club of Southern California NHRA Finals
held at Auto Club Raceway at Pomona, sponsorship of
the Auto Club "Road to the Future" award annually
recognizing the sport's professional rookie of the
year, presenting sponsorship of the Wally Parks NHRA
Motorsports Museum, and presenting sponsorship of the
popular California Hot Rod Reunion held at Auto Club
Famoso Raceway in Bakersfield, Calif. In addition,
Automobile Club of Southern California is presenting
sponsor of the NHRA Safety Safari and the NHRA Drags:
Street Legal Style presented by AAA.
Its naming rights at the historic Auto Club Raceway at
Pomona also affords Automobile Club of Southern
California presenting sponsorship of the Top
Eliminator Club for each of the two national events
that NHRA conducts at the raceway.
The Automobile Club of Southern California involvement
with NHRA spans 16 years, beginning in 1994 as sponsor
of the National Junior Dragster competition, quickly
followed in 1995 with presenting sponsorship of the
California Hot Rod Reunion. A year later, in 1996,
Auto Club began sponsoring the "Road to the Future"
award, which first started to recognize future stars
of the sport and later became the official award to
recognize NHRA's top rookie performer.
The Automobile Club of Southern California has
maintained title rights of the final race of the
season, the Automobile Club of Southern California
NHRA Finals, since 1999. In 2004, the company became
the presenting sponsor of the Wally Parks NHRA
Motorsports Museum. Finally, in 2006, Auto Club
added naming rights to Auto Club Raceway at Pomona and
presenting sponsorship of the NHRA Safety Safari and
NHRA Drags: Street Legal Style.
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