HEDGES & COMPANY RETAINED BY NHRA TO ASSIST WITH DATABASE MARKETING INITIATIVE

GLENDORA, Calif. (March 9, 2010) – With the intent of better reaching and servicing its fan base, NHRA has retained the services of Hedges & Company, a database marketing agency in Hudson, Ohio, to assist the world’s largest motorsports sanctioning body with a comprehensive database marketing initiative in 2010.

“We’ve launched our database marketing initiative in order to better communicate with NHRA fans and to add value for our sponsors and partners,” said Gary Darcy, senior vice president, sales and marketing, NHRA. “Aligning our efforts with Hedges & Company makes perfect sense given their extensive knowledge and success in database marketing and the drag racing marketplace.”

Hedges & Company will assist NHRA in organizing its extensive internal databases with the goal of creating an actionable marketing database to extend the variety of touch points NHRA currently has with its various customers and constituents,” said Jon Hedges, principal of Hedges & Company “We’re excited to be working with NHRA and bringing the latest database marketing technology and predictive analytics to motorsports.”