First Project “NHRA Unleashed” to Celebrate Pure American Horsepower
GLENDORA, Calif. (Jan. 7, 2010) – NHRA and producers of the popular drag racing show Pinks®, Stephen Pullin and Jack Schaeffer, have agreed to create, develop and produce media properties including new racing competitions, new events and television programs. The first project, NHRA Unleashed, will celebrate pure American horsepower in an interactive festival environment.
Pullin and Schaeffer’s Disrupt/ive Studios, and NHRA, will explore and develop innovative properties focused on wide open wheel-standing heads-up competition embracing the car enthusiast, the roots of NHRA. NHRA Unleashed is the first of these properties, to be staged in 2010, in Atlanta, Indianapolis, Columbus, Ohio, and Gainesville, Fla. A schedule of events is listed below. The plan is to expand NHRA Unleashed to other premier drag racing facilities in the United States in 2011.
“We have been working for several months with Stephen, Jack and the team at Disrupt/ive Studios to create this unique relationship,” said Tom Compton, president, NHRA. “We are excited about creating new entertainment media properties and developing entertaining, interactive events aligned with television programming that highlight the foundation of NHRA, the grassroots racer and car enthusiast.”
NHRA Unleashed will provide a fully interactive experience for spectators and participants, embracing a new breed of drag racing enthusiast looking for pure, door slammer heads-up competition on the track, ranging from the 10.5 Outlaw to the 13-second weekend warrior, and a festival environment off the track. At an NHRA Unleashed event, everyone and everything is part of the show which will feature heads-up, no index racing on the track, interactive events including Kart Track and Autocross activities, as well as the traditional car show, car/parts swap meet, and car corrals. The drag racing format on the track will have the sole purpose of highlighting competition for the pure heads-up grassroots competitors in the country, vying for the coveted Wally® trophy. Each event will be as much a regional “happening” as it will be a drag racing event and will include exhibition runs by a variety of race vehicles.
“We want to develop events and broadcast programs that capture the sport, lifestyle, culture and original brand of NHRA Drag Racing,” Pullin said. “We believe the NHRA Unleashed event embodies everything we are looking to create jointly, a celebration of pure American horsepower.”
Further details on NHRA Unleashed will be announced later in January. In addition, NHRA and Disrupt/ive Studios intend to make further announcements in the coming months about additional creative ideas and proposals currently in the planning process.
2010 NHRA Unleashed Schedule
June 11-13 Atlanta Dragway
Commerce, Ga.
Aug. 6-8 O’Reilly Raceway Park at Indianapolis
Indianapolis
Sept. 10-12 National Trail Raceway
Columbus, Ohio
Nov. 5-7 Gainesville Raceway
Gainesville, Fla.
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