CRUISE WILL LEAD SHOW CARS, HOT RODS, RACERS, FANS AND MORE FROM LOS ANGELES TO LAS VEGAS FOR SEASON OPENER
Super Chevy Magazine staffers will cover the cruise and 30th anniversary season opener
Kansas City (Jan. 14, 2010) – How should Super Chevy Show fans kick off the 30th anniversary season in 2010? By cruising, of course.
The 2010 Super Chevy Show series kicks off with the season opener at The Strip at Las Vegas Motor Speedway on March 20-21. Cruisers from Los Angeles, however, will start the celebration a day earlier with the Original Parts Group "Cruise to Vegas" event on March 19.
Between 50-100 hot rods and specialty vehicles are expected to be joined by fans, vendors, sponsors and racers in a massive caravan that will travel from Los Angeles to Las Vegas to help kick off the official opening of the 30th anniversary season of the Super Chevy Show series.
“We are very excited to sponsor the opening Super Chevy Show event at Las Vegas Motor Speedway and to launch the 'Cruise to Vegas' leading to the event," Original Parts Group, Inc., Marketing Manager Gus Stewart said. "OPGI is ready to hit the road with some great people and great cars.”
Cruisers will meet at Original Parts Group in Seal Beach at 10 a.m. on Friday, March 19 and will depart Southern California in time to be at the track in Las Vegas by 4:30 p.m. that afternoon, giving participants the chance to race down the track during the test-n-tune, set up for the car show or just enjoy an evening out on The Strip.
Some of the most anxious participants of the cruise will be Super Chevy magazine staff members.
“I can’t think of a cooler way to kick off the 30th anniversary Super Chevy Show season than with a cruise from Original Parts Group in Southern California to Las Vegas,” Editor of Super Chevy magazine, Jim Campisano, said. “Super Chevy and its sister publications will be out in force and plan on doing the cruise from beginning to end.
"Original Parts Group has been a huge supporter of the magazine and this hobby for many years and we are thrilled that it has stepped up to do something so exciting.”
The Original Parts Group "Cruise to Vegas" event might be the first – but not last – cruise of the Super Chevy Show season. Super Chevy Show owners, SCSW, Inc., is working with Forward Sports Marketing on event promotion and has already heard a buzz about other cruise events in other national event sites.
"Original Parts Group has always brought a tremendous amount of promotional support to the Super Chevy Show series, and we couldn’t think of a better sponsor and promotion to kick off the season the way they have planned it with the cruise from L.A. to Vegas,” Forward Sports Marketing's Haas said. “We have already received inquiries from sponsors in other markets asking about doing cruises to series races from nearby metropolitan areas, so I think you will see more great promotions like this during the 30th anniversary season."
This will be the first time Las Vegas Motor Speedway has hosted a Super Chevy Show event since November 2003. Chris Blair, Las Vegas Motor Speedway's Vice President of Racing Operations, said the cruise seems like the perfect way to re-introduce the city of Las Vegas to such a storied event.
"We think the cruise from L.A. to Las Vegas will not only kick off a great event at Las Vegas Motor Speedway but it's a great way to jump start an exciting new chapter for the 30th year of the Super Chevy Show," Blair said. "The excitement just keeps building as we get closer to the opening date and the cruise adds another element to this amazing event."
Cruise participants will receive a gift bag from Original Parts Group and its suppliers. They also will have the opportunity to register for the weekend's events early, allowing for early entry on Saturday morning.
Departure location:
Friday, March 19 (meet at 10 a.m., depart 11 a.m.)
Original Parts Group (OPG)
1770 Saturn Way
Seal Beach, CA 90740
Cruise Destination:
Friday, March 19 (estimated arrival is 4:30 p.m.)
Las Vegas Motor Speedway
7000 Las Vegas Blvd. N.
Las Vegas, NV 89115
To register for the "Cruise to Vegas" or for more information, please contact Gus Stewart at Original Parts Group at (562) 594-1000 or via e-mail at gstewart@opgi.com.
For more information on the season opening event of the 2010 Super Chevy Show season, call Las Vegas Motor Speedway at (702) 644-4444 or go online at www.lvms.com. Go to www.superchevyshow.com for more information on the 30th anniversary season of the Super Chevy Show series.
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