GLENDORA, Calif. (Jan. 25, 2010) – NHRA announced today that Copart, Inc., a leading provider of vehicle auction services, has been named the Official Online Vehicle Auction of NHRA. The agreement follows Copart’s designation last September as the primary sponsor of Kenny Bernstein Racing’s Top Fuel dragster driven by Brandon Bernstein.
“Copart is jumping into the sport in a big way, with a comprehensive program that will give them access to NHRA’s core audience at all levels,” said Gary Darcy, senior vice president of sales and marketing, NHRA. “We have the perfect audience to align with their core business and the program will educate our fans about how Copart.com has more than 50,000 vehicles each day for sale online, and is the place for car enthusiasts and do-it-yourselfers to find a great deal on a great vehicle.”
The comprehensive official sponsor program in place with NHRA will complement Copart’s team sponsorship with KBR to maximize exposure. As part of the official sponsorship, Copart will have a major presence at all 23 NHRA Full Throttle Drag Racing Series events through trackside signage, public address announcements, an inflatable at the top end of the race track, and big screen advertising spots. Besides pit-side hospitality with the team, Copart intends to engage in additional corporate hospitality at many of the national events.
Key to the sponsorship is a significant media and advertising campaign across all of NHRA’s platforms including NHRA.com, National Dragster and commercial television inventory on ESPN2, NHRA’s broadcast partner. NHRA and Copart are working on additional interactive elements designed to engage the NHRA fans and immediately begin educating them on Copart and its position as a leading online vehicle auction.
“This is another opportunity for Copart to expand its exposure with NHRA fans and educate them about our extensive inventory of vehicles that includes cars, trucks, SUVs, motorcycles, boats, RVs, classics and more,” said Copart President Jay Adair. “Because we are an online auction, we offer car enthusiasts a convenient way to find everything from road-ready beauties to fixer projects without ever having to leave the comfort of their computer. The Copart member who places the highest bid wins the auction, and as all race fans know, winning is awesome!”
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