Coca-Cola has long been committed to creating fun ways to engage the racing fan base, and recently filmed an entertaining video featuring NHRA drivers Chef Nicky, Antron Brown, Clay Millican, Cory Mac, Steve Johnson, Hector Reyna, Andrew Hines, Eddie Craywick and NHRA personality Jessi Combs, who are helping to generate interest in the brand’s latest promotion, “Sounds of Coca-Cola.”
Coca-Cola is known for some of the world’s most iconic advertising and is turning to Facebook to find the stars of its next big commercial. The Company is taking an unconventional approach to casting the new high-profile spot, offering NHRA fans and people from around the world the opportunity to audition by submitting short videos through an application available only on Facebook through this Thursday, October 15. The new commercial, called “Sounds of Coca-Cola,” will feature people demonstrating their own renditions of the distinct sounds that occur every time they enjoy a Coca-Cola.
The video with the drivers can be seen here: http://www.youtube.com/watch?v=UF4ol5nClEs. I’ve also included the embed code for the video below and hope it makes for a fun post for your readers. Thanks. George Fiddler
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