GLENDORA, Calif. (Aug. 30, 2011) — NHRA announced today that it has entered into a multi-year relationship with UMB Bank, the lead bank of UMB Financial Corporation (NASDAQ: UMBF), to provide an NHRA-branded affinity credit card. The new NHRA Affinity Card will offer fans the opportunity to design their own NHRA-branded customized credit cards.
UMB Bank will offer approved applicants five categories and up to nine images each to choose from to customize their NHRA credit cards. In addition, fans can upload their own images to be placed on the credit cards, such as their race car or street car.
"The NHRA has a tremendously passionate and loyal fan base nationwide," said George Schmelzel of UMB. "We believe NHRA fans will enjoy this card program's unique customization options. Through our proven customer service approach, NHRA fans can quickly and easily receive a personalized card - all backed by what Forbes magazine calls one of the best banks in America."
Fans interested in applying or to learn more about the benefits of the UMB Bank NHRA Affinity Card program can log on to www.cardpartner.com/pro/app/nhra.
As part of the multi-year deal with UMB Bank., NHRA will host a link on nhra.com as well as promote the program to its NHRA fans base through email blasts, banner ads on its website and other direct marketing means.