GLENDORA, Calif. (Jan. 4, 2012) – NHRA announced today that Matt Artin, an eight-year veteran in media planning, advertising and promotions, has joined the world’s largest motorsports sanctioning body as director of advertising and promotions.
“We are excited to bring someone of Matt’s caliber to NHRA to spearhead our advertising and promotions for the NHRA Full Throttle Drag Racing Series,” said Glen Cromwell, vice president of national event marketing, NHRA.
As director of advertising and promotions, Artin will work in partnership with national event track owners and operators on all advertising and promotions for the 23-race NHRA Full Throttle Drag Racing Series. His primary and day-to-day focus will be to increase ticket sales at national events through creative and innovative strategies designed to reach the core as well as a broader fan base.
Artin comes to NHRA from the Los Angeles Angels of Anaheim where he spent the last six years as a senior marketing manager. In that capacity, he played an integral role in brand management, advertising, ticket sales marketing, game entertainment, special events and promotions. During his tenure with the Angels, he maintained a strong relationship with Major League Baseball and was responsible for the team’s brand and logos making sure the look and usage of core assets aligned with brand standards.
Prior to the Angels, Artin was a media planner at the Los Angeles-based agency PHD US, implementing media plans in the Pacific Northwest for Dodge/Chrysler/Jeep. Before that, he was a media assistant at Davis-Elen Advertising in Los Angeles, working on the McDonald’s account.