Friday, February 29, 2008

Diamond-covered Hot Wheel car unveiled

It's the perfect toy for the boy who has everything: a diamond encrusted model car.

 
Diamond-covered toy car unveiled
The model is cast in 18-karat white gold

Toy makers Hot Wheels unveiled the car, made to commemmorate the production of its four-billionth "vehicle", at the 105th American International Toy Fair in NewYork.

Valued at US$140,000 (£71,187) - a figure that would normally buy six family cars - the model is cast in 18-karat white gold and covered in blue, white and black diamonds. It has rubies set into its tail lights and even the car's case comes with 40 white diamonds.

Designed by celebrity jeweller Jason of Beverly Hills, it is the most most expensive model in the company's history.

The 1:64 scale car will be auctioned later this year, with proceeds going to the charity Big Brothers Big Sisters.

"Since its introduction, Hot Wheels has revolutionized boys' toys and inspired automotive trends," said Tim Kilpin, general manager and senior vice president, Boys and Entertainment, Mattel Brands.

"The historic activities we have planned are a fitting tribute to the brand's heritage and will allow us, and our fans, to celebrate this milestone

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