DRM Goes Digital
IHRA's official magazine now available in digital form on www.ihra.com/dragreview
DRM, the official magazine of IHRA drag racing and the Knoll Gas Nitro Jam, will now be available online at www.ihra.com/dragreview. Issues #21 through #23, the final three issues of the 2007 season, will be free to all visitors to nitrojam.com while registration with a membership number will be required beginning with Issue #1 of 2008. You will be asked to enter an e-mail address and zip code to view Issues #21 through #23
Each issue in 2008 will be available immediately after its completion for all IHRA members on a protected site. When each new issue is released the previous issue will become free to all nitrojam.com/ihra.com visitors.
"This is an excellent supplement to our print edition of DRM," managing editor Pam Marchyshyn said. "Not only is this a bonus for DRM readers, it is a huge value-added advantage for DRM advertisers. This project has been in the works for awhile but we wanted to do it right. The company we have chosen to work with does a fantastic job of creating clear, high-quality virtual pages which we know our members will enjoy."
IHRA director of Internet and new media Jeff Lee thinks the time has come for DRM to move forward into the "Information Age.
"As technology moves forward, people are getting more and more of their media from the internet in addition to the traditional print, radio and television sources," Lee said. "We figured a great way to serve our members, fans and advertisers was to put DRM online for the masses. Not only will this increase our overall circulation of the magazine, but the advertisers will now have links directly to their websites from their ads. We will also soon have the option of inserting video ads into the online version of the magazine. Users will be able to do things like print and save individual pages or stories, zoom in on the pages, increase font size, and translate text to another language. This is a really slick piece of technology that will improve the user experience of our broadband connected, flash enabled site visitors."
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