Friday, June 19, 2009

Rocky Mountain Nationals add two new sponsors


Paradise RV and SMS Equipment join growing list of Rocky Mountain Nationals sponsors


IHRA has announced that Paradise RV and SMS Equipment have teamed up with Castrol Raceway as partners for the upcoming River Cree Resort and Casino Rocky Mountain Nationals in Edmonton, Alberta, Canada.


Paradise RV will serve as the presenting sponsor for the upcoming Nitro Jam race at Castrol Raceway while SMS Equipment will sponsor Saturday’s “Night of Fire” show. The River Cree Resort and Casino Rocky Mountain Nationals presented by Paradise RV will be held July 3-5 at Castrol Raceway.


“We are excited to have Paradise RV and SMS Equipment come onboard for the Rocky Mountain Nationals. It is always one of the biggest drag racing events of the year and we look forward to working together to put on a great show for the Edmonton race fans,” said Castrol Raceway owner Kimberly Reeves.


Paradise RV is a longtime supporter of Castrol Raceway and racing in general and was one of the first companies to be involved with the Rocky Mountain Nationals when the IHRA first traveled to Edmonton in 2003.


“We are glad to be a part of this event. We do a great deal of business with people who are using our products for camping and spending time with their families as well as at the race track,” said Craig Anstead, President of Paradise RV. “We are proud to be a part of Castrol Raceway and to support drag racing in Edmonton.”


Paradise RV is very active in its support of drag racing including working very closely with the junior dragster program. Paradise RV is also a major sponsor of IHRA Top Fuel driver Terry McMillen.


Anstead is also a very close family friend of the Reeves family and enjoys working with them both on and off the track.


“We have a long relationship with Paradise RV. They are a great supporter and sponsor and personal friends of ours,” Reeves said. “They have also developed a great relationship with the River Cree and are working on a variety of promotions. We are excited to once again have them be a part of this event.”


SMS Equipment will serve as sponsor for the thrilling “Night of Fire” at the Rocky Mountain Nationals.


SMS Equipment, headquartered in Acheson, Alberta, is one of the largest Komatsu Dealers in the world. SMS operates out of 45 locations across Canada and services the mining, construction, forestry and utility markets with Komatsu and other products.


“SMS is pleased to participate in the Rocky Mountain Nationals and the Night of Fire at Castrol Raceway,” said Harvey Erickson, Manager of Marketing for SMS Equipment. “This is a major event for the Edmonton region and we fully support the races and we look forward to a continuing association in the future.”


The SMS Equipment “Night of Fire” will include qualifying under the lights for the three IHRA professional classes along with several extras including Nitro Funny Cars, Alcohol Funny Cars, Nitro Harleys, Pro Stock Motorcycles, Pro Nostalgia, a wheelstander and the 20,000 horsepower “X-Treme Machine” jet semi.


Racing action will get underway Friday, July 3 and run through Sunday, July 5 at Castrol Raceway.


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