National Guard Named ADRL's Presenting Sponsor
ENNIS, Texas (Oct. 13, 2007) - The American Drag Racing League and the Army National Guard announced today that they have signed a sponsorship agreement that will make the National Guard the presenting sponsor for the ADRL's national event series. Beginning with the 2008 season, the series will be officially known as the Flowmaster American Drag Racing League presented by the National Guard.
"The partnership between the Guard and the ADRL is a completely natural one. That's because the future of the Army National Guard, as well as that of the ADRL, rests with the young men and women across our nation, who are well-educated, excited by emerging technologies, and highly motivated to do great things for themselves and for the greater good of our communities," said MAJ Michael Baptista, Chief of Advertising for the Army National Guard. "The men and women who compete in the ADRL are incredibly brave and courageous, which are the same traits that embody a National Guard soldier."
ADRL President Kenny Nowling said that the addition of the Army National Guard to the ADRL family will help the series reach younger generations of fans.
"We're extremely excited that the National Guard has joined us in our effort to present the ADRL to the youth of America. It has been our goal bring a younger generation of fans into drag racing, and this partnership will certainly help with those efforts," Nowling said. "This partnership with the National Guard not only solidifies our position within our industry, it's also exciting for me personally. I have built the ADRL around the same core beliefs that the Army National Guard represents."
The agreement between the ADRL and the Army National Guard includes a number of additional features and programs that will be announced during the off-season. The ADRL's 2007 season concludes with this weekend's AlphaTrade ADRL World Finals at Texas Motorplex.
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