Dodge Seeks New Star for its Hemi Ads
The talent search kicks off this coming Monday with a print ad featuring Jon Reep, the actor made (in)famous by playing a hick in TV ads for Ram since 2002. Ads had him and his buddy pulling up to a guy in a Ram, and asking, "That thing got a Hemi?" The episodic campaign became more absurd as Reep vied to outdo the Ram in muscle, finally rolling up next to the Ram driver in a top-fuel dragster.
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