Wednesday, March 22, 2006

'Cojones' not acceptable on billboard in Miami, advertiser finds
Cojones is a Spanish word that means, literally, testicles. In the United States, however, it's a sort of catch-all term for daring. That's what Volkswagen was going for in a black-and-white billboard featuring its GTI 2006 model accompanied by two words in big, bold letters -- 'Turbo-Cojones.' But the campaign has boomeranged, with Volkswagen taking the billboards down in three cities after they quickly generated a firestorm in Miami.

No comments: