O’FALLON, MO (Apr. 6, 2010) — The American Drag Racing League (ADRL) is pleased to announce that Hardee’s, the leader in the quick-serve industry in both quality and taste, has been named Official Fan Fuel of the ADRL and is returning for the third consecutive year as title sponsor of the next event on the ADRL’s 2010 tour, the ADRL Hardee’s Georgia Drags VI on April 23-24, at South Georgia Motorsports Park in Cecil, Georgia.
“Our sponsorship of the Hardee’s Georgia Drags for the past two years received such positive feedback from customers and employees alike that it was an easy decision to continue the relationship,” said Bobby Medlen, vice president of operations for Biscuits & Burgers, a Georgia Hardee’s franchisee. “We’re happy to be a part of bringing such action-packed entertainment to our fans.”
Hardee’s also returns for the second year as title sponsor of the ADRL Hardee’s Independence Drags III, to be held July 2-3, at Heartland Park Topeka in Topeka, Kansas, and will be the presenting sponsor of the ADRL Gateway Drags III Aug. 6-7, at Gateway International Raceway in Madison, Illinois, just across the Mississippi River from St. Louis. Hardee’s corporate offices are in the heart of downtown St. Louis and the ADRL is based in O’Fallon, Missouri, a suburb of the Gateway City.
“We have enjoyed a successful relationship with the ADRL because like Hardee’s, they focus on the customer and deliver the very best in value and satisfaction,” said Steve Lemley, senior vice-president of field marketing at Hardee’s Food Systems, Inc. “The ADRL race at Gateway is a fan favorite and since our sponsorship allows us to provide free tickets to our guests, it is also an excellent way for us to give something back to the local communities where we do business.”
ADRL Executive Vice President Jeff Fortune welcomed Hardee’s decision to increase its role as a major ADRL backer this year.
“We’re fortunate to have such a forward-thinking and interactive marketing partner as Hardee’s,” he said. “Their involvement and activation in the past has been instrumental in the growth of their events and the ADRL series as a whole. And now with Hardee’s as the Official Fan Fuel of the ADRL, I think there will be even more opportunities to grow our relationship this year.”
