GLENDORA, Calif. (Oct. 5, 2011) — NHRA announced today that it has entered into a multi-year relationship with TBC Retail Group and its Big O Tires brand to serve as title rights sponsor of the fall event at The Strip at Las Vegas Motor Speedway. The Big O Tires NHRA Nationals will be held Oct. 27-30, serving as the penultimate race in the NHRA Full Throttle Countdown to the Championship.
“As a franchise organization, the title rights sponsorship provides our franchisees great local and national exposure to a very loyal fan base,” said Kevin Kormondy, EVP and Chief Operating Officer of Big O Tires. “We are excited to have the opportunity to engage consumers at the track as well as at our Big O Tires tire and automotive service centers.”
The TBC Retail Group also is the title rights sponsor of the Tire Kingdom NHRA Gatornationals at Gainesville (Fla.) Raceway and has a strong presence along NHRA’s Nitro Alley at NHRA Full Throttle Drag Racing Series events. In addition, TBC Retail Group serves as the primary team sponsor for the Service Central Dodge Charger Funny Car driven by Johnny Gray, the Service Central Top Fuel Dragster driven by Dom Lagana, and the Service Central Pontiac GXP Pro Stock car driven by Shane Gray.
“We are excited to see TBC Retail Group expand its involvement in NHRA,” said Tony Driscoll, vice president of sales and business development, NHRA. “TBC’s title rights sponsorships, coupled with its onsite activation, provides a solid footprint at our NHRA Full Throttle Drag Racing Series events to reach our passionate fan base.”
