Blaisdell to head up newly-created Ticket Sales Center
GLENDORA, Calif. (July 27, 2011) —Erik Blaisdell has joined NHRA as its new ticket sales manager, reporting to the company’s national advertising and promotion director it was announced today by the world’s largest motorsports sanctioning body.
NHRA recently restructured its ticket department, separating ticket operations from tickets sales and service to provide better customer service and generate incremental ticket sales and revenue.
As part of the restructure, NHRA created a Ticket Sales Center designed to target NHRA ticket buyers at its owned and operated facilities nationwide to handle inbound call volume, outbound sales calls and group ticket sales. NHRA owns and operates race tracks in Pomona, Calif., Gainesville, Fla., Commerce, Ga., Columbus, Ohio and Indianapolis. All except National Trail Raceway outside Columbus, Ohio host NHRA Full Throttle Drag Racing Series events.
Blaisdell joins NHRA after spending the last three years working for a local minor league hockey team, the Ontario Reign, as ticket sales account executive. Prior to that, he worked as a season ticket sales account executive with the Sacramento Kings (NBA). He has more than five years of experience in ticket sales and guest services.
“Erik is an excellent addition to our ticket sales team here at NHRA,” said John Pesetski, director of national advertising and promotions, NHRA. “He brings all the skills necessary to lead the team in our new Ticket Sales Center.”
In his newly-created position, Blaisdell will spend a majority of his time training, coaching, mentoring and handling day-to-day operations for the Ticket Sales Center and the ticket sales representatives based in Glendora, as well as the NHRA owned and operated facilities around the country. In addition, he will be responsible for outbound calls to potential NHRA ticket buyers and group sales.
Blaisdell earned a bachelor’s degree in business administration from San Diego State University.
