GLENDORA, Calif. (Jan. 31, 2013) – NHRA officials announced today that the world’s largest motorsports sanctioning body has renewed its relationship with KYMCO USA, as the Official Scooter and ATV of the NHRA through 2015.
KYMCO USA is a leader in quality, fuel-efficient scooters, motorcycles and ATVs and has been providing vehicles for use at NHRA Mello Yello Drag Racing Series events and its five owned and operated drag racing facilities since 2009.
“NHRA is an incredibly exciting sport supported by a loyal fan base so it was an easy decision for us to continue to expand our involvement,” said Rick Pawelka, director of marketing, KYMCO USA. “It’s a real thrill for the folks at KYMCO USA to be involved with the NHRA, the race teams and the benefits we get from the race event activations, and we’ll be there to support them through the 2015 schedule.”
As an NHRA official sponsor, KYMCO USA will receive visibility at NHRA Mello Yello Drag Racing Series events as well as exposure throughout NHRA’s various media platforms. KYMCO USA will maintain its presence in NHRA’s Manufacturers Midway to display and showcase a variety of the company’s line of scooter and ATV products. In addition KYMCO USA will conduct an annual fan sweepstakes promotion.
KYMCO’s roots in the power sports industry go back to its founding in 1963 as the Kwang Yang Motor Co. Ltd. With headquarters in Kaohsiung, Taiwan, KYMCO has long been a leader in quality, fuel economy and versatility. Today KYMCO is the largest scooter manufacturer in Taiwan, exports to 89 countries worldwide, and manufactures scooters, motorcycles, ATVs and UXV side-by-side vehicles at five ISO-9001 quality accredited plants in Asia. Serving consumers and a selection of valued OEM clients, KYMCO is committed to maximum customer satisfaction, constant innovation, and making use of the most advanced CAD/CAE tools to bring superior engineering and design to their products.
KYMCO USA, wholly owned by Kwang Yang Motor Co. Ltd., is the exclusive importer/distributor of KYMCO brand products in the United States. With its headquarters, marketing and distribution based in Spartanburg, S.C., KYMCO USA serves more than 600 dealers in the U.S. and Caribbean and is dedicated to building the brand’s reputation and market share through superior value, frequent new product introductions, excellence in dealer network support, participation in enthusiast events, race support and sponsorship, and strategic industry partnerships with organizations such as AMA Pro Flat Track & Pro Road Racing, NHRA, Geico and Charlotte Motor Speedway. Learn more at www.KYMCOUSA.com.
