GLENDORA, Calif. (Sept. 20, 2009) – NHRA officials announced today that Lucas Oil Products, the industry leader in lubricants and fuel treatments and a longtime friend of the sport of NHRA Drag Racing, has signed a multi-year agreement that renews its title sponsorship of the NHRA Lucas Oil Drag Racing Series, through the year 2012. Significantly, at that time it will represent an 11-year partnership dating back to the 2002 season.
In addition, Lucas Oil will continue its designation as the “Official Oil of NHRA” and its presenting sponsorship of NHRA’s weekly magazine show on ESPN2, NHRA Race Day presented by Lucas Oil.
“Words simply can’t describe the relationship between Forrest and Charlotte Lucas, the entire Lucas Oil Products company, and NHRA and the racing community,” said Tom Compton, president, NHRA. “Forrest and Charlotte Lucas epitomize what NHRA and NHRA sportsman racing is all about. They are involved, not only for the value it represents to their products, but for the love of the sport.”
One needs to look no further than a national or divisional event to see the impact Lucas Oil Products has had on the sport of NHRA Drag Racing. Not only in terms of its series sponsorship, but in the number of teams who are indebted to Lucas Oil for sponsorship at all levels of competition.
“We are true fans of NHRA and have a strong relationship with and deep respect for the sportsman racing community,” said Forrest Lucas, president and CEO of Lucas Oil Products. “We know so many drivers in the series that we have a special bond that makes it feel like our second family. But, perhaps more importantly, a great deal of our success as a company can be attributed to our involvement with NHRA , its racers and its loyal fans.”
Lucas Oil’s relationship with NHRA extends across all platforms of the business: sportsman series entitlement; official product status; on-site presence; national event sponsorship; television print and online advertising; presenting sponsorship of NHRA Race Day; race team sponsorship.
The NHRA Lucas Oil Drag Racing Series is showcased during each of the 24 national events and at 44 divisional events around the country. In addition, NHRA produces 16 one-hour television shows, aired on ESPN2, and originating from NHRA Full Throttle Drag Racing Series events which feature categories in the NHRA Lucas Oil Drag Racing Series.
Based in Corona, Calif., Lucas Oil Products is the fastest growing additive lines in the consumer automotive industry featuring a premium line of oils, greases and problem solving additives. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil Products has established itself as the top selling additive line in the American truck stop and auto parts industries.
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