Monday, October 11, 2004

Commentary News: Now THAT'S A Sponsorship Program!
For a single entity running a motorsports sponsorship program, days like yesterday don’t come along often. The US ARMY has been sponsoring race cars and using motorsports as a recruitment tool for several years, but no single race day, to my recollection anyways, has been so kind to a single sponsor’s motorsports PR and marketing programs as yesterday was the US ARMY.

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